"2018 Yurtbay Ceramic Dealers Meeting" organized by Yurtbay Seramik, a leader in the industry with a huge number of successes over the past half a century, was held in Antalya with great enthusiasm under the motto "If You Join Us, We Exist". The first day of the event, which was held on 19-21 January with the participation of many dealers, started with a bowling tournament. The member of dealers had quite a lot of fun during the tournament, which left behind memorable moments.
On the second day of the event, when the management of Yurtbay Seramik came together with the dealers, Başak Şengül, a successful presenter and anchorwoman, assumed the program moderator role. The dealers’ meeting, where the year 2017 was evaluated and strategies and targets for 2018 were discussed, was opened with the inaugural speech delivered by Mr. İlter Yurtbay, Vice Chairman of Yurtbay Seramik Board. Mr. İlter Yurtbay dwelled in his speech on the importance and meaning of the motto and logo “If You Join Us, We Exist” for Yurtbay Seramik.
Zeki İlter Yurtbay said “I would like to draw your attention to something on the logo that you can see at the background.The letter "N"! When you look at it with a straight logic, you will simply see a letter. However, it is a value that means a lot to us. It is our past and the future! The first line that creates the letter represents the establishment of our company. It is the symbol of our suffering, challenges and successes. The last line that completes the letter is our targets and our future. But what’s more important than these two lines is the line in the middle ... This line represents you! You are the most valuable thing that makes us- us- between the past and the future. We integrate with you and shape the future with your ideas and support. "
Following the influential speech by Mr. İlter Yurtbay, the introductory video “If You Join Us, We Exist” displayed during the event drew great interest and appreciation from the participants. Mr. Serkan Peker, Domestic Sales Director/Member of the Board, informed the dealers about the current condition of the building industry and the targets of Yurtbay Seramik. After the presentation, Mr. Kemal Saygı, Domestic Sales Manager, made a brief evaluation of the year 2018 based on the sales figures. Mr. Alper Koçak, YYK Corporate and Technical Sales Specialist, spoke about the goals of YYK and their performance and achievements in 2017, and explained the targets for 2018 and their bigger passion. After a short coffee break, Ms. Melis Yurtbay, Yurtbay Seramik Marketing Director & Board Member, took the floor as the final speaker and gave useful information to the dealers about the projects realized in 2017 and the plans for 2018.
Following the presentations, Kıvanç & Burak, who are widely acclaimed with their "Stand-up Magic" program, performed on the stage. In the second half of the program that started after photo-shooting session of Yurtbay Seramik family and lunch, products were evaluated together with the dealers in the exhibition area. In the gala dinner, the winner award of “5th Zeki Yurtbay Design Competition” organized under the motto “Order and Disorder” was presented by Ms. Melis Yurtbay, Yurtbay Seramik Marketing Director & Board Member to Kübra Yüksel, an undergraduate student in Haliç University, Industrial Product Design competition. In the final hours of the event, which was pleasant and productive, a total of 33 sales awards were presented to dealers who were successful in various categories. Following the award ceremony, the famous artist Yonca Lodi showed an outstanding performance with her beautiful songs and enables the dealer members to have a great time.